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Students learn about basic marketing fundamental concepts.

 

 

INTRODUCTION TO
BUSINESS MARKETING

Objectives:

  • Learner will be able to explain and define various Marketing terms and how they relate to the Business world.
  • Learner will be able to demonstrate knowledge of Marketing and its valuable benefit to a business.

 

Suggested Grade Levels:

7th-12th grade.

High School and Adult Education

 

 

BUSINESS MARKETING LESSON PLAN

 

Materials:

 Procedure:

Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers and sellers.
         
- "Exchange" occurs when two parties each have something of value to the other: A buyer buys clothes from a department store. The "value" acquired by the store is profit and the customer acquired clothes - both gaining something to accomplish their goal.

 

The Marketing Mix (4 P's)


The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system (place) to reach a specific group of consumers (the target market).

Target Market - the customers who are most likely to buy the firm's products. Also called target audience.

(Teachers - give examples of how different firms have different target markets. Example: fast food restaurant's target market is different than a health food store's target audience.. Have students brainstorm different companies they use, and identify who those companies are targeting.)

The Right Principle:  companies try to get the right goods to the right people at the right place at the right time at the right price using the right promotional strategies.


"The 4 P's"
Product - is the firm's goods or services they are selling.  This includes not only physical unit, also package, warranty, and brand and company image.

Price - price is determined by demand for the goods and the cost of the goods. Examples of various pricing strategies: introductory prices, sale prices, odd pricing ($9.99 vs. $10.00).

Place/Distribution: How a product flows from producer to customer.  Wholesalers link the producer of the goods to the customer.

Promotion: different elements that help increase the sale of the product. Examples:  advertising, sales, public relations.

Key points to discuss:

1. Successful companies have different marketing mixes for different products.

2. Marketing is vital to companies because it stimulates what makes the company stay alive - sales revenue. Without Marketing, consumers don't know about the product, therefore, the company cannot sell their product.

3. Correctly identifying your target market is key to success.
Examples: NFL vs. local ballet company has very different target audiences.

Project Ideas
(Teachers: these can be done groups or individually)

1. Students choose a company they frequently buy from. (Example: McDonalds®, Nike®, 7-11®, etc...) Have the student's identify that company's target market and marketing mix.

2. Students create their own company, including creation of product, advertising for that product to a target audience, and all the components for a successful marketing mix.  This project could take several weeks, depending on the details required.

 

 

Lesson Printable Materials - Worksheets

Print out the following pages for use with this lesson:

 

BUSINESS MARKETING LESSON PLAN

Business Marketing Lesson Plan *

Printable lesson plan.

BUSINESS MARKETING WORKSHEET    

Business Marketing Worksheet *

Lesson and student application exercises

   

 

 

Do you have a recommendation for an enhancement to this marketing lesson, or do you have an idea for a new lesson? Then leave us a suggestion.

 

 

 

 

 

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