CUSTOMER NEEDS WANTS LESSON PLAN

 

Materials:

• Student lesson and lesson worksheet (see below)

Suggested Method of Instruction:

The teacher or facilitator could either read through the content of the lesson or could require the students to read it on their own.  After going over the content, students should answer the questions on their own in writing.  When they are finished, the answers can be discussed aloud or could be reviewed by the teacher or facilitator.

Evaluation Method:

Students' responses to the questions should be graded based on their honest ability to reflect on what the question was asking.  Older students will obviously have more complex responses than younger students.  Responses should demonstrate that the students have given serious consideration to them.

Optional Follow-up Activity:

Students should choose one or two shops, restaurants, or businesses.  For each establishment, they should think about recent changes that organization has made, including changes in price or menu choices.  Ask the student to think about how those changes might have been a reflection of what customers needed and/or wanted.  If possible, the students could also interview customers about their feelings towards the recent changes.

Lesson Excerpt:

Introduction

We discussed the importance of loyal customers in the last lesson.  Most businesses recognize their importance, but many of them don't know how to inspire that loyalty in their customers.

Part of the answer is to actively work towards meeting the needs of the customers.  Customers are more likely to frequent a business that provides them with the service and the products they need and want.  While that may seem like common sense, you do have to know how to find out what your customers wants and needs are in order to fulfill them.

Who Are Your Customers?

Continued...

 

Lesson Printable Materials - Worksheets

Print out the following pages for use with this law intro lesson:

 

CUSTOMER NEED WANT LESSON
	Determining the Needs and Wants of Customers Lesson * Printable lesson and worksheet.
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