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Students learn about basic marketing fundamental concepts.

 

 

BASIC PRINCIPLES OF MARKETING


Objectives:

  • To introduce the basic principles of marketing.

  • To raise awareness of how a business known to the students uses these principles.

 

Suggested Grade Levels:

9th-12th grade.

High School, College, and Adult Business Education

 

 

BASIC PRINCIPLES OF MARKETING LESSON PLAN

 

Materials:

  • One copy per student of the comprehension passage (see below) and the worksheet.

  • Whiteboard.

Time:
45 minutes

Method:
Introduce the topic by explaining that marketing is considered one of the most important tools for developing a business.

Have the students read the comprehension passage. Give them the worksheet and ask them to work in pairs. They should identify a business whose products or services they use and answer the questions to see how much they know about its marketing.

Debrief:
Ask each of the pairs to report on the most interesting points on their questionnaires.

Lesson Excerpt:
Marketing is a crucial business function through which a company carries out activities to plan, price, promote and distribute products or services to its customers. The theory of marketing is based on the belief that people buy a product or service to meet a need or because of a perceived benefit. Marketing uses information gathered by applying principles from economics, psychology and sociology to decide how best to develop and promote products and services to the appropriate customers.

The key considerations in marketing are sometimes known as the four P’s:

  • Product (your products or services)
  • Price  (how much to sell your products and services for)
  • Promotion (communicating information about your products or services to potential customers)
  • Place/placement (where you carry out your business and distribute to customers).

Continued...

 

 

Lesson Printable Materials - Worksheets

Print out the following pages for use with this lesson:

 

BASIC PRINCIPLES OF MARKETING LESSON

Basic Principles of Marketing Lesson *

Printable lesson and worksheet.

 

 

 

 

 

 

 

 

 

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