BUSINESS TARGET MARKET
Teacher will introduce topic and new terms and allow students to work independently or in groups on the various exercises, coming back together as a class to discuss what they’ve done.
- Poster board
- colors, marking pens or paint
Excerpt from Lesson:
In an earlier lesson we learned that your market is the people who you expect will be buying your product or paying for your service. In any place you will see all types of people each with their specific needs and wants. You certainly can’t be expected to meet everybody’s needs- that would be impossible! Look at your school. You have the students, the teachers, the lunchroom staff, the janitors, the school nurse, the principal. Each of these people has very different needs. The specific group of people that you want to sell to is called your target market.
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