How to Find a Business Partner

If you want to start a business but know you do not have every skill it needs, a partner is one answer — and it might be someone you already know well, such as a co-worker with complementary strengths. A good partnership makes a business possible that neither person could run alone. A bad one is closer to a bad marriage with shared debts, and it is a great deal easier to enter than to leave.

Be Clear What You Need a Partner For

Partnership is not the only way to fill a gap, and it is the most expensive, because you are giving away a permanent share of everything the business ever earns.

  • A missing skill can often be hired, contracted, or learned. Ask whether you need it every day and at owner level.
  • Money can come from a loan or an investor without giving up operational control.
  • Not wanting to do it alone is a real and legitimate reason, and worth naming honestly rather than dressing up as a business case.
  • Genuinely shared work and shared risk, where both people are building the thing, is what a partnership is actually for.

What Makes a Good One

  • Complementary skills, not duplicated ones. Two people who are both good at sales and neither at operations have hired the same person twice.
  • Shared values and compatible ambitions. One partner wanting a comfortable local business and the other wanting national expansion is a conflict that will surface eventually, and it is better surfaced now.
  • Similar attitudes to risk and to money, including how much to draw and how much to reinvest.
  • Comparable work ethic. The most common partnership grievance by a distance is one person believing they are carrying the other.
  • The ability to disagree without it becoming personal.
  • Trust with money, because you are jointly liable for a good deal of what they do.

Test it before committing if you can — a project together, or a defined trial period. Plenty of good friendships do not survive a business, and it is far cheaper to find out over one project.

Write It Down Before You Start

The single most important step, and the one most often skipped because things are friendly at the outset. The agreement is not a sign of distrust; it is what protects the friendship when something unexpected happens.

  • Ownership split, and what it was based on — money, time, existing customers, intellectual property.
  • Who does what, and who decides what alone.
  • How profits are split and how much each may draw.
  • How disagreements get resolved, especially with a 50/50 split where deadlock is otherwise terminal.
  • What happens if someone wants out, stops working, becomes ill, or dies — including how the share is valued and who may buy it.
  • Whether either may compete or take other work.
  • What each contributes up front, and whether it is capital or a loan to the business.

Understand the Liability

This is where inexperienced partners are most exposed. In a general partnership, partners are typically jointly and severally liable for the business’s obligations — meaning a creditor can pursue you personally for the whole debt, including obligations your partner took on without asking you. A partner can generally bind the partnership through ordinary business dealings.

That is a large risk to accept by default, and it is why most partnerships should be formed as a limited liability company or a corporation rather than as a handshake. Talk to an attorney and an accountant before choosing the structure, since it also drives how you are taxed — see sole proprietorship vs LLC vs S corp.

Keeping It Working

  • Talk about money regularly and openly, on a schedule rather than only when something is wrong.
  • Keep the books properly and let both partners see everything. Opacity is where partnerships die.
  • Respect the division of responsibility you agreed, rather than each doing whatever seems urgent.
  • Review the agreement when the business changes materially.
  • Address resentment early. The belief that one is doing more is far easier to resolve as a conversation than after two years of accumulation.
  • Plan the exit while you still like each other. Every partnership ends eventually, one way or another.

See also how to write a business plan and separating business and personal finances.