Do You Need an Executive Coach?



It may be difficult for top level executives to remain at the top of their game.  So often, these men and women bear so much responsibility that, after several years, they begin to suffer from job burn-out.  That can be both frustrating and discouraging.  It may take more than a pep talk from fellow executives or a pat on the back from the CEO to get back into the game and once again regain a competitive edge.  It may take the services of an executive coach.

Many top business publications, like Fortune magazine, have dubbed executive coaching the business fad of the 21st century.  While for some the word "fad" may have a negative connotation, studies have shown that executive coaching has had an ongoing positive effect on those who choose to avail themselves of such a service.

When Do You Need a Coach?

There are a number of reasons for which to employ the services of an experienced, qualified executive coach.  Most often, they are contracted when specific challenges arise, such as loss of motivation in the workplace, inability to get along with peers or those you manage (conflict), or the need to increase profits or sales.

Sometimes, the executive makes the decision to hire the coach.  At other times, those who are in a position of superiority suggest that coaching may help.  This often occurs when there's a restructuring of the business or a change in management or if the executive is new or has a record of under-achievement.

What Should I Expect?

The first meeting with your coach should be a question and answer session.  Even if he/she has been briefed by your superiors as to any problems that may exist, a good coach will take the time to get to know you and understand the challenges from your point of view.

Be honest with your coach and don't hesitate to include personal issues that might be affecting your performance.  The coach, though not a therapist, will want to take into account the things going on in your life that may interact with your job.

Because the coach is a neutral party, he/she should be able to look at the whole picture from an unbiased point of view and begin to offer suggestions for change.  He'll also help you set goals and devise plans to meet those goals.

In this age of technology, executive coaching may be done in a number of ways.  While many prefer face-to-face meetings, telephone or email counseling is sometimes easier, especially for an executive who travels extensively or is located in an area where it's difficult to find a coach.

What Should I Look When Selecting a Coach?

Be sure that the coach has some experience with executives in your industry.  That means he'll understand the challenges you face on a daily basis.  You'll know almost immediately if this individual is a good match for you.  If you find it difficult to connect with your coach, don't hesitate to seek out a different person to assist you.



Information is for educational and informational purposes only and is not be interpreted as financial or legal advice. This does not represent a recommendation to buy, sell, or hold any security. Please consult your financial advisor.